For welfare officers
Safeguarding and data
The book and the shop are designed so that no child can be identified, and so that we never hold a child’s details.
- No photos of childrenThe book and the shop use illustrations only.
- Fictional charactersThe players are made-up characters wearing your kit.
- No children’s dataWe never ask for a child’s name, age, school or photo.
The team sheet
In the book
What your club’s book contains, and what it never contains.
Always in
- Your club’s details onlyClub name, crest, and kit colours and pattern, each confirmed by your club.
- Illustrated, fictional playersMade-up characters drawn in your kit. No photographs of anyone.
- Your club approves every pageThe book cannot go on sale until your club has approved the proof.
Never in
- Photographs of childrenFA guidance asks clubs not to publish pictures of children without written parental consent.
- Anything that identifies a childNo real names, schools, player profiles or results.
FA guidance on photographing children[1] and on club websites and social media[2].
Parents’ data
Parents’ data: what we hold and why
Parents buy from us, so we are responsible for their order details.
- Name and email addressTo confirm the order and send the cancellation information.
- Delivery addressOnly for home delivery, to send the book.
- The orderWhat was bought, the delivery choice and the agreed delivery date.
- Card details: not held by usParents enter card details on Stripe’s secure payment page; they do not pass through our servers[3].
- No trackingThe shop has no advertising cookies, tracking pixels or third-party scripts.
The club’s side
What your club sees
The club never receives parents’ payment details or email addresses from us.
- Collection at the club. For books collected at the club, the club receives a packing list showing only each order number and surname, so it can hand the books over.
- Your club’s fee statement. What we sold and the fee we paid your club.
One rule
Telling families about the book
One rule keeps your club on the right side of the email and messaging law.
Fine
A public post
On your club’s page or website, for anyone to see.
Only with agreement
Emails and direct messages
These count as marketing: only to people who agreed to receive club news, with a way to opt out.
A public post on your club’s page or website is fine. Emails and direct messages about the book count as marketing: send them only to people who agreed to receive club news, and include a way to opt out[4][5].
We never ask your club for a list of parents, and there is no way to upload one.
Our privacy notice is being finalised. Questions? Contact us.
Questions from your welfare officer?
Send them with your enquiry.